TWE appoints new Penfolds MD

Treasury Wine Estates has appointed Gary Burnand to the role of managing director of its Penfolds brand.

Burnand will be tasked with driving the strategic direction of the Australian brand as the last of five new brand managing director appointments within the TWE group.

He will join TWE in March 2012, bringing more than 20 years of experience in senior marketing and strategic roles in the food, apparel and alcohol categories of Europe, Asia Pacific and the US.

His most recent position was global marketing and strategy director for J Barbour & Sons and prior to this he held senior marketing positions at companies including VF Corporation, Nourish, Eyestorm.com and Levi Strauss & Co.

Treasury Wine Estates CEO David Dearie said: “Penfolds is recognised globally for its standout white and red wines and Gary’s role will be to ensure the brand realises its magnificent potential on the global stage.

“Gary is the final appointment of five new brand managing directors to my leadership team and I’m delighted to have been able to fill each of these roles with candidates of such high calibre.

“The establishment of Brand Business Units as part of our new organisation structure brings a focus on our brands that has been lacking up until now – it will mean that our brands are at the centre of every decision we make.”