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	<title>
	Comments on: SABMiller developing &#8216;fruity&#8217; beer range	</title>
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	<description>The Drinks Business is the leading drinks magazine for the off and on trade</description>
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		<title>
		By: John Bush		</title>
		<link>https://www.thedrinksbusiness.com/2014/02/sabmiller-developing-fruity-beer-range/#comment-6910</link>

		<dc:creator><![CDATA[John Bush]]></dc:creator>
		<pubDate>Mon, 24 Feb 2014 17:02:15 +0000</pubDate>
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					<description><![CDATA[Flavored Beers have held a place in the European markets for years. Targeting younger drinkers (18 years of age in Europe). Will the same approach work with our 21+ young drinkers in the USA?

A main competitor to Heineken&#039;s Despardo in the UK is Global Brand&#039;s Amigos - Tequila Flavored Beer. Imported to the USA by Dolce Beverage Group, it is now available across the midwest, Arkansas and Florida. Sweetened with agave nectar and South American Limes - Amigos does appeal to the younger drinker as well as with women who are looking for a more flavorful offering.

Cheers,
John R. Bush]]></description>
			<content:encoded><![CDATA[<p>Flavored Beers have held a place in the European markets for years. Targeting younger drinkers (18 years of age in Europe). Will the same approach work with our 21+ young drinkers in the USA?</p>
<p>A main competitor to Heineken&#8217;s Despardo in the UK is Global Brand&#8217;s Amigos &#8211; Tequila Flavored Beer. Imported to the USA by Dolce Beverage Group, it is now available across the midwest, Arkansas and Florida. Sweetened with agave nectar and South American Limes &#8211; Amigos does appeal to the younger drinker as well as with women who are looking for a more flavorful offering.</p>
<p>Cheers,<br />
John R. Bush</p>
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