<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:media="http://search.yahoo.com/mrss/" > <channel> <title> Comments on: SABMiller developing ‘fruity’ beer range </title> <atom:link href="https://www.thedrinksbusiness.com/2014/02/sabmiller-developing-fruity-beer-range/feed/" rel="self" type="application/rss+xml" /> <link>https://www.thedrinksbusiness.com/2014/02/sabmiller-developing-fruity-beer-range/</link> <description>The Drinks Business is the leading drinks magazine for the off and on trade</description> <lastBuildDate>Mon, 24 Feb 2014 17:02:15 +0000</lastBuildDate> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.6.2</generator> <item> <title> By: John Bush </title> <link>https://www.thedrinksbusiness.com/2014/02/sabmiller-developing-fruity-beer-range/#comment-6910</link> <dc:creator><![CDATA[John Bush]]></dc:creator> <pubDate>Mon, 24 Feb 2014 17:02:15 +0000</pubDate> <guid isPermaLink="false">http://www.thedrinksbusiness.com/?p=234134#comment-6910</guid> <description><![CDATA[Flavored Beers have held a place in the European markets for years. Targeting younger drinkers (18 years of age in Europe). Will the same approach work with our 21+ young drinkers in the USA? A main competitor to Heineken's Despardo in the UK is Global Brand's Amigos - Tequila Flavored Beer. Imported to the USA by Dolce Beverage Group, it is now available across the midwest, Arkansas and Florida. Sweetened with agave nectar and South American Limes - Amigos does appeal to the younger drinker as well as with women who are looking for a more flavorful offering. Cheers, John R. Bush]]></description> <content:encoded><![CDATA[<p>Flavored Beers have held a place in the European markets for years. Targeting younger drinkers (18 years of age in Europe). Will the same approach work with our 21+ young drinkers in the USA?</p> <p>A main competitor to Heineken’s Despardo in the UK is Global Brand’s Amigos – Tequila Flavored Beer. Imported to the USA by Dolce Beverage Group, it is now available across the midwest, Arkansas and Florida. Sweetened with agave nectar and South American Limes – Amigos does appeal to the younger drinker as well as with women who are looking for a more flavorful offering.</p> <p>Cheers,<br /> John R. Bush</p> ]]></content:encoded> </item> </channel> </rss>