World first for Grenache

Over 200 industry figures will descend on Provence this weekend to discuss how best to promote Grenache among consumers worldwide.

Although Grenache is the most widely planted red grape in the world and lauded by professionals, it remains an enigma or is even unheard of among the public at large and many feel it is time more was done to raise its profile.

The event will be led by two of the leading wine experts in the UK and France, Steven Spurrier and Michel Bettane.

The representatives come from 22 countries, with industry leaders from more traditional markets including the UK, US, France, Spain, Australia and Italy being joined by merchants and critics from new and developing markets such as Korea, Japan, Israel, Brazil and Hong Kong.

The London-based organiser of the event, Nicole Rolet, said: “The response has been surprising.

“This event is the first of its kind and it has been embraced by all facets of the industry from scientists to producers to sellers – all interested in coming together for an international brainstorming session that will go toward creating the Global Guide to Great Grenache as well as on-line resources and forums.”

Look out next week for full coverage of the event from the drinks business.

Rupert Millar, 02.06.2010